Branding Archives - Strategic Marketing

Database Marketing for SMBs: How to Build a Database to Drive Your Campaigns Online

One of the advantages of a small business is personalized service; however, so many SMBs still do not maintain a manageable customer database.  A small business can spend years developing relationships with customers and collecting their information in an effort to nurture loyalty; but if that customer data is stored improperly, it will never be […]

Google Removes Text Ads from Right Side of SERP

In February of 2016, Google confirmed it is removing ads that are shown on the right side of desktop search results. This means the total number of text ads that can appear on a SERP will shrink from as many as 11 to a maximum of seven. With less real estate available we expected to […]

Tips for Attracting Hispanic Consumers

  The Hispanic population of the United States has been steadily growing over the last few years and is projected to keep growing rapidly. Studies indicate that U.S. Hispanic consumers spend more on a daily basis than do non-Hispanics, with their retail and consumer-packaged-goods purchases projected to amount to $1.5 trillion in 2015. Simply put, […]

Subaru – The Art of Emotional Appeal

It’s hard to miss the extremely successful TV ad campaign Subaru has been running. With a series of ads that have widespread appeal, Subaru has succeeded where so many companies miss the mark. Subaru has mastered the art of making an emotional connection with their target audience. And the theme is simple, really. It’s all […]

Why Bother Branding Your Law Firm?

(Shared from PNC’s Small Business Blog) Help position yourself for growth and success. As a lawyer, you know that image is important. But don’t think that branding is only for big businesses. In truth, a clear and recognizable brand is essential to growth and success regardless of firm size. Today, a successful brand captures the […]