Avoid These Common Video Advertising Mistakes
Video advertising is one of the most effective ways to capture the attention of your audience and keep them engaged in your brand’s message. Video is easily consumable compared to text ads and other content. If done correctly, it can be more effective in leaving a lasting impression on your target audience as well. However, there are many mistakes that are often made when setting up a video advertising campaign, and if you’re new to this advertising method, you could be causing your campaign to perform poorly without knowing it. Read on to learn about common video advertising mistakes to avoid so you can get the highest return on investment (ROI) from your video ads.
For certain brands, timing can be everything. If you aren’t paying attention to where your target consumers are at the time your video ads are running, you could be unknowingly hurting your campaign’s performance. Aligning your video ads with your target audience’s schedule can help ensure your video is actually being viewed. This can also cause an increase in website traffic, social media engagement or conversion rates because your ads are appearing at the right time and in the right place.
Even though video ads tend to grab the attention of your audience easier than other ad types, they are still temporarily disrupting your viewer’s intended action. To ensure you’re attracting viewers to your ad and keeping them engaged, remember to keep your ads short and to the point. You can’t count on every viewer to have the time or consideration to pay full attention to your ad from start to finish, so the shorter the ad is, the more effective it can be. Just make sure it is creative and interesting enough to leave a lasting impression on your audience.
Choosing the Wrong Format
Video ads comes in a variety of formats and when creating your campaign, you have many different options to choose from depending on your brand and campaign goals. Different video formats engage viewers in different ways and choosing the right format is crucial to the success of your campaign. Linear ads, like in-stream ads, are ones that run in line with viewers’ desired content. Since this type of ad can often be skipped, this format is best for boosting brand awareness among the most relevant target audience. However, if the goal of your video campaign is to increase sales or conversions, you’re better off choosing interactive video ads. These are ads that pause the user’s content and take over the screen while allowing users different options to interact with. For example, an interactive video ad could have the option for users to sign up for emails or learn more about a certain product or service.
Only Advertising on YouTube
When you think of video advertising, YouTube is probably the first and may be the only platform that comes to mind. However, just like there are many different formats for video ads, there are also different platforms to use as well. For example, most social media platforms allow for video advertisements, including Facebook, Instagram and Twitter. Not only will this increase your reach and ROI, but publishing your videos on more platforms can also boost your search engine optimization (SEO) efforts.
Not Aligning Videos to Your Brand and Target Audience
In order to increase your ROI and have your video ads be most effective, they need to be aimed specifically at your target audience while showcasing your brand’s identity. You want viewers to develop a connection with your brand from the video and encourage them to perform a desired action, whether that is visiting your website or making a purchase. Is your video targeting the audience that would benefit most from your product or service? If so, you should notice and increase in traffic, conversions and, ultimately, ROI.
For Expert Video Advertising, Contact Strategic Marketing
Strategic Marketing is a full-service advertising agency that can help you create a successful campaign and craft video ads that resonate with your target audience. With over 25 years of experience, we have the insight and expertise to help you reach more consumers and grow your brand. To learn more about video advertising, contact us today by calling (561) 688-8155.
Why Local Listing Services is Perfect for Small Businesses
Building brand awareness is not an easy task, especially for small businesses that often have to compete with larger organizations and multi-location stores. Businesses need to be found online in order to increase their brand awareness and reach prospective customers, which is why local search engine optimization (SEO) is such an important strategy for small businesses. Local listing services help small businesses stay competitive while allowing prospective customers to find exactly what they’re looking for when they are in the market for a particular product or service. Below are some benefits and advantages of local listing services for small businesses.
One of the many hurdles that small businesses are faced with when it comes to advertising and marketing is budget. It can be difficult for small businesses to find a cost-effective way to boost brand awareness and increase their online visibility; however, local listings and local SEO offer a solution to this problem. Many online directories allow you to list your business for free, including Google My Business, which is one of the most impactful online listings that a business can have because it increases your chances of showing up in local search results. When placing your business on local directories, you are getting high-quality brand exposure that is not going to waste, which provides a great return on investment.
Investing in local listing services greatly increases your brand’s online visibility. There are many directories and publishers available where you can list your business information, which means there are just as many places for prospective customers to find you as long as your business is listed on those directories. Not only will this increase your online visibility, but traffic to your website and store location is likely to increase as well, since those who are searching for local businesses online are searching in your specific area and are ready to contact a business or make a purchase.
Improve Organic SEO
The more places your business is listed, the better off you’ll be. Anyone who puts effort into SEO knows that there are many factors that determine how successful your SEO strategy will be, and having consistent and accurate business information across the web is one of the most important factors in organic search rankings. The increased number of citations (mentions of your business) and quality links to your website will boost your ranking in the search results because it proves to search engines that your business is legitimate and credible.
No Time to Manage Your Local Listings? No Problem!
Strategic Marketing offers local listing services that maximizes your business’s online visibility in the most efficient way possible. Our local SEO platform, SmartList, takes the tedious and time-consuming work out of managing your business listings. SmartList puts your business information onto hundreds of databases and online publishers for you, ensuring your listing is accurate and consistent to boost your presence in online maps and organic search rankings. With SmartList, you do not have to manually add or update your business listing one-by-one, making this an efficient, cost-effective and realistic solution for local listing management. Learn more about local search management on our website, or contact us today by calling (561) 688-8155.