Blog Archives - Strategic Marketing

Reputation Management | Ultimate Guide to Building an Online Presence: Part 2

Your business’s online reputation precedes you when it comes to consumer purchase decisions. That’s great news if your business has a strong reputation but can be a major issue if your reputation is less than stellar. While negative reviews can sting, they don’t have to prevent your business from reaching its highest potential. With the […]

Local Search Management | Ultimate Guide to Building an Online Presence: Part 1

When attempting to build your online presence, local search management is a vital component to consider. At its core, local search management creates a valuable opportunity for businesses to market to local customers and prospects. This is extremely important, particularly if you have a business with a brick-and-mortar store, or one that provides a service […]

Improve Summer Sales with Outdoor Advertising

Although digital advertising has gone mainstream, traditional outdoor advertising can still have a strong influence on your target audience. With all of the summer activities that South Florida has to offer, more consumers will be embracing the outdoors, becoming receptive to your outdoor advertisements. This is the time to put your business front and center […]

Cause Marketing Ideas to Promote Your Brand and a Good Cause

Cause marketing can inspire people from all walks of life to unite for a meaningful cause and establishes a mutually beneficial relationship between a business and a nonprofit organization. As one of the most powerful ways to elicit support, cause marketing allows companies to demonstrate their social responsibility. Through a philanthropic voice, companies are able […]

Strategic Marketing Retained by Mirzam Venture Capital

Strategic Marketing has been retained by Mirzam Venture Capital to help develop its messaging and collateral to present to current and prospective investors. Mirzam Venture Capital is a holdings company with a unique portfolio of viable business ventures that support the growth of local communities and also encourage innovation in business, research and diverse investment […]

Database Marketing for SMBs: How to Build a Database to Drive Your Campaigns Online

One of the advantages of a small business is personalized service; however, so many SMBs still do not maintain a manageable customer database.  A small business can spend years developing relationships with customers and collecting their information in an effort to nurture loyalty; but if that customer data is stored improperly, it will never be […]