Your business’s online reputation precedes you when it comes to consumer purchase decisions. That’s great news if your business has a strong reputation but can be a major issue if your reputation is less than stellar. While negative reviews can sting, they don’t have to prevent your business from reaching its highest potential. With the right reputation management strategy at the helm, you can put the bad reviews in the past and move your business forward. Thanks to social media and countless review sites, word of mouth travels fast. This makes reputation management crucial for growing your business and increasing your customer base. Read on to learn how an effective reputation management strategy can help your business as well as some best practices.
Build Trustworthiness Online
When the rubber meets the road, consumers trust people more than ads. Your online presence can become trusted and credible if customers have encouraging things to say about your business. Managing your reputation properly will keep your record clean by highlighting the positive aspects of your brand. A positive online reputation is powerful enough to establish your business as a dependable leader in its industry.
Enhance SEO Rankings
Not only do online shoppers trust people more than ads, Google and other search engines do as well. Search engines are smart enough to promote the best possible websites on the results page, and take into account what people have to say about your business via reviews and social media sites. A solid reputation management strategy can help to improve search engine optimization (SEO) efforts and result in higher rankings.
A trustworthy business coupled with high visibility in search engine results can lead to an increase in revenue. Purchase decisions may lean in your favor as long as consumers find value and credibility in what you have to offer. Reputation management will improve the chances of someone finding your business and becoming a loyal customer. Growing your customer base will grow your bottom line, so the impact of your online reputation is considerable.
When it comes to managing your online reputation, it’s important to be proactive rather than reactive. If you’re ready to build an effective reputation management strategy, there are several things to consider. Since your business’s reputation speaks volumes to potential customers, make sure that you implement best practices into your approach. We’ve outlined a few important ones here, so keep reading to learn how you can make the most of your online reputation.
Respond To Your Comments – Good and Bad
While responding to positive comments can be an enjoyable task, responding to negative ones is where it gets tricky. Negative reviews can be damaging to the reputation of your business, so make sure to address them. Offering a response in a timely manner and making a genuine effort to right any wrongs can reassure unhappy customers, encouraging them to return to your business. This is also appealing to outsiders who see that you’re a responsive company who cares about their customers.
Generate Plenty of Positive Reviews
Given their value to search engines, you’ll want as many positive reviews as possible. Your review generation tactics should go hand-in-hand with reputation management in order to keep these reviews positive. As mentioned, search engines prioritize websites that have consistent, relevant and unique customer reviews since this type of content is highly useful to consumers. An efficient way to approach review generation is with a platform that automates the customer survey process, generating reviews for your business around the clock.
Stay Attentive to Your Online Reputation
Although this may seem obvious, your online reputation needs to be managed full-time. There are online reputation management tools that makes this a very plausible task for your business. These tools are able to automatically survey the internet, monitoring issues and opportunities that can help your business build trust and credibility. Reputation management services can generate prompt customer feedback, alert your business when negative feedback is posted and allow you to showcase your brand in a positive light.
Powerful Reputation Management with SmartRep – Strategic Marketing
Strategic Marketing is a full-service advertising agency that has a solution for businesses looking to improve their online reputation. Our reputation management platform, SmartRep, allows your business to maximize positive customer feedback and easily handle potentially damaging reviews. Our automated software will publish positive reviews to various review sites and social media pages. This powerful reputation management software makes generating and managing online reviews simple, with an easy-to-use dashboard. To learn more about SmartRep, contact us today by calling (561) 688-8155.
When attempting to build your online presence, local search management is a vital component to consider. At its core, local search management creates a valuable opportunity for businesses to market to local customers and prospects. This is extremely important, particularly if you have a business with a brick-and-mortar store, or one that provides a service in a certain area. Properly managing local search ensures that your business is discovered online by local users searching for your goods and services. These also include searches with certain geo-qualifiers, such as city, state, zip code and even “near me” searches, where Google detects the geo-location of the person and delivers search results from that area. Read on to learn how local search management can impact your business as well as some best practices.
Rank Higher in Search Engine Results
Search engines, such as Google, Yahoo and Bing, only generate local results that are relevant to the desired search term and geographic vicinity. Hence, if your business’s local information isn’t present, search engines will overlook your business and move on to ones that effectively manage their local search optimization. By updating your business information and distributing it to third party directories, search engines will reward this behavior by ranking you higher on the results page.
Gain Qualified Leads
A large majority of people who perform local searches end up visiting the business location on the exact same day, ready to make a purchase decision. Local search management provides potential customers the power to take this action and in turn provides your business with a qualified lead to convert. If your business deals with face-to-face transactions, you’re losing a notable number of qualified leads by not properly listing your business information in local results.
Capture Mobile Users
With the growth of mobile search, people are searching for a business at the exact moment they need it. This makes local search management even more important since you’ll want to capture mobile users who are near your location and interested in your services. Being present in map listings is huge for attracting mobile traffic, allowing you to lead users right to your business as soon as your offerings enter their mind.
To thrive in local search management, there are few things that you should keep in mind. This is for location-based searches, so your business’s address should be updated in online directories so it will show up when a customer performs a local search. You’ll also want to improve your on-page and off-page search engine optimization, focusing on local results. If you’re new to local search management, here are a few best practices that can give you a head start.
Optimize Meta Data
When creating content and landing pages for your website, optimizing URLs, title tags, headers, meta descriptions and even the content itself will enhance your visibility in local search results. When your business produces a piece of content, optimizing it for search engines by using geo-targeted keywords in the URL, title, header, meta description and body will increase your chances of local users finding your business.
Add Location Pages
Creating updated location pages for your business will also improve your chance of ranking for location-based searches. Location pages supply viewers with important business information including addresses, store hours, promotions, testimonials and other geo-targeted data. Adding a Google Map listing to each location will also contribute to your chances of ranking high on the results page. If you have a single location for your business, search engines will appreciate a locally descriptive About Us page.
Use Consistent NAPs
Your client’s NAP (name, address and phone number) is a very important element of local search management, but it is rendered useless if the information is not precise. In order to see improvements in local search results, your NAP information should be consistent and up to date. Business names, addresses and phone numbers can change over time, so your online listings will need to be updated on a regular basis. This will help to increase local rankings on the search engine results page and ensure customers have the correct information.
Automate Your Local Search Management with Strategic Marketing
Local search management requires time and attention, especially when managing your business’s information across hundreds or even thousands of directories and websites. Strategic Marketing offers a cost-effective and time-saving solution for managing your local search optimization. SmartList is a local search management tool that makes your business visible in crucial times when prospective customers are actively searching in your area. SmartList manages your business’s information across thousands of publishers, including search engines, third-party directories, maps, consumer review sites and even GPS systems. To learn more about SmartList, contact us today by visiting our contact page or calling (561) 688-8155.
Pay-per-click (PPC) advertising is an effective way to bring qualified traffic to your website. If you want your target audience to find your business and convert into customers as soon as possible, PPC is the way to go. Your ads will reach the top of the search engine results page almost as soon as your campaign is launched. Relevant keywords, compelling ad copy and well-designed landing pages will help to ensure the success of your PPC advertising campaign. However, there are more things to keep in mind if you plan to optimize your campaigns to the fullest. Below are several important tips that will help you drive the best results for your PPC advertising campaigns.
Set Your Goals
Before you dive into optimization tactics for your PPC advertising campaigns, you should first define your goals. What exactly are you trying to accomplish with your PPC campaign? Do you want to communicate a branding message, get more traffic to your website, generate sales, leads, downloads, conversions and so on? Once you set these goals, you’ll be able to implement tactics that are tailored to your predetermined objectives. Holding your campaigns accountable to your goals will also keep your PPC advertising streamlined and relevant to the interest of your target audience.
Optimize Landing Pages
Your landing pages greatly contribute to the success of your PPC advertising campaigns. Thoughtful design and applicable messages go a long way. It is important to make sure that visitors get exactly what they clicked for on the PPC ad. Search engines are happy when your landing page content is related to your ad copy and the product or service being offered. Irrelevant content can result in decreased visibility on the results page and discourage your target audience from finding your business. Be sure to write content that will engage the viewer and integrate well with your ad copy to produce a high-performing PPC advertising campaign.
Utilize Site Links and Ad Extensions
Site links and ad extensions provide users with more opportunities to convert on your website. Rather than having one call to action in the headline, site links allow you to include additional calls to action in your ad copy. For example, adding links to top products, sales promotions and other relevant locations on your website will guide users down the funnel. Ad extensions enable you to provide a phone number, address, or other means of getting in contact with your business. Not only do they deliver more conversion opportunities, site links and ad extensions are a great way to test different calls to action in order to entice the user and achieve higher click through rates.
Pay Close Attention to Keywords
Keywords are an integral part of your PPC advertising campaign. There is no need to waste time or money on keywords that aren’t performing, so be prepared to put time into keyword research. You’ll want to find your campaign’s “sweet spot”, where you’re earning as much as possible while paying the least per click. This may take some trial and error when it comes to keywords, so you’ll have to consistently track their performance and plan your bids accordingly. Furthermore, bear in mind that adding negative keywords, which are words that are unrelated to your campaign, is an important step. Review your reports to make sure that these keywords aren’t available to users when searching for your products and services.
Test, Test, and Test Some More!
To get the most out of your PPC advertising, you’ll want to continually test your campaigns and collect as much actionable insight as possible. A/B testing keyword sets, geo-targeting options, promotions, page layouts, call to actions and even button colors will improve the effectiveness of your PPC campaigns. Since the goal is to find prospects who will convert, you should pay equal attention to your website and landing pages as you do your ad copy. Once you start identifying trends in your test results, you can expand upon the data and capitalize on well-performing elements of your campaigns.
Integrate PPC with Organic Search Marketing
Combining your PPC advertising with organic search marketing will enable you to rule the search engine results page. Establish yourself as an industry leader by dominating both the organic results and the paid ads section. This will help you cover your bases, since many consumers trust the organic results more than the paid search ads. Effective search engine optimization (SEO) will improve your rankings in the organic results. When PPC is integrated with good SEO, this can increase your bottom line and lead to a positive outcome for your campaigns.
Need More Help Optimizing Your PPC Advertising Campaigns?
Strategic Marketing is a full-service advertising agency that has developed a proprietary pay-per-click platform that manages your PPC advertising from start to finish. SmartClick serves your PPC ads across all major publishers, including Google, Bing and Yahoo! This powerful solution offers conversion tracking and 24/7 optimization in a user-friendly dashboard. Easily monitor your campaign’s performance, receive automatic keyword adjustments, budget allocations and even record phone calls for quality assurance. Take advantage of all that SmartClick has to offer and start optimizing your PPC advertising campaigns today. To learn more, contact us or call (561) 688-6155
Although digital advertising has gone mainstream, traditional outdoor advertising can still have a strong influence on your target audience. With all of the summer activities that South Florida has to offer, more consumers will be embracing the outdoors, becoming receptive to your outdoor advertisements. This is the time to put your business front and center in the minds of consumers and attract attention to your brand. With careful thought and precision, outdoor advertisements can have a positive impact on your bottom line. Here are some outdoor advertising tips that you can use to improve your sales this summer.
Choose the Right Location
No matter how genius, engaging or eye-catching your outdoor advertisements are, if they’re not in the right location then all of your hard work could be proven ineffective. Allocating enough time to researching the most relevant places to hit your audience will prove to be beneficial. Focus on your target audience and the locations they frequently traffic. This will maximize exposure and effectively communicate your message to the right people, at the right time.
Catch Their Eye
This might go without saying, but in a world where so many distractions are competing for the attention of your target audience, there is no room for advertising that doesn’t catch the eye. Consumers are not actively seeking the influence of billboards and bus ads that they pass on a daily basis, so unless your outdoor advertising stands out, you’ll be lucky for a first glance let alone a second one. Use striking imagery and vivid colors to attract the interest of your target audience.
Be Creative – Make Them Think
If you want your outdoor advertising to make a strong impact, you’ll have to get creative. In order for consumers to absorb your message rather than discard it, the wording should be clever and thought provoking. There are outdoor ads almost everywhere we go, so make sure that people who come into contact with your ad will remember it. As an example, Chick-Fil-A has produced a memorable outdoor advertising campaign due to clever ad design and wording. Most of us are familiar with the 3D cows on their billboards encouraging people to “eat mor chickin.” These crafty ads inspire brand recall and attract the attention of consumers.
Less is More
Everyone on a commute has somewhere to be, so outdoor advertisements are viewed for merely a second or two, if you’re lucky. Oversaturating your ads with messages and calls to action will prevent engagement with consumers. Keep it simple by letting a few words speak for themselves and capture the attention of your chosen audience. Rely on striking visuals to gain interest and turn heads in the direction of your brand. Outdoor advertising is not there to inform, but merely to intrigue. When creating your outdoor ads, consider them as conversation starters that will get consumers talking about your business and the unique messages that you convey.
Get Help from Outdoor Advertising Experts – Strategic Marketing
Strategic Marketing is a full-service marketing firm in Florida, offering over 25 years of experience. We provide traditional and digital advertising solutions to businesses nationwide. Our in-house creative and marketing specialists have the expertise to strategize and create successful outdoor advertising campaigns that will grow your business. If you’d like to learn more about outdoor advertising or any of our other digital and traditional services, contact us today by calling (561) 688-8155 or visit our contact page.
The sunshine state is home to many great marketing firms, all looking to earn your business. With so many players in the game, you’ll want to quickly rule out the weaker firms if you intend to work with the best. Although every business has different needs and goals, the common denominator is the need to produce results. The best marketing firms in South Florida provide a range of services that will produce for their clients the best possible results for the investment. Read on to learn about several offerings and attributes that separate the great from the merely good.
Traditional and Digital – The Perfect Mix
While current marketing philosophies are undoubtedly trending toward the digital space, we shouldn’t neglect the power of traditional advertising, such as television, radio and print. Rather than pitting the two against each other, the best marketing firms in Florida will make sure that your traditional efforts work in synergy with your digital presence. For example, featuring your ads on the best radio and TV stations in South Florida while showing up on local maps in Google will keep your business both top-of-mind and easy to find. With integrated branding and communications across these mediums, you can expect to see positive results.
Truly Automated Services
Marketing automation has become a surefire way to reach your goals more efficiently. The best marketing firms in South Florida offer turnkey solutions such as fully automated review generation, directory listings management and pay-per-click services. Firms that take advantage of innovative software developments and automated capabilities will help drive consistent results for your marketing campaigns. Florida is home to many businesses trying to adapt to the latest advertising trends, so you want to work with a marketing firm that keeps up with the times.
On-Site and Off-site Optimization
Correctly optimizing your website is of vital importance when attempting to convert visitors into leads. However, the value of off-site optimization is also crucial to the success of your advertising efforts. When choosing between marketing firms in South Florida, look for the availability of off-site optimization services such as review generation and reputation management. These services, combined with the optimization of your website and landing pages, will help ensure your paid search campaigns are supported by strong organic results
Full transparency with your agency is a valuable asset that should not be overlooked. The best marketing firms in Florida will offer detailed robust reporting and access to performance metrics. Rather than taking their word for it, make sure that you can see the data for yourself. This will go a long way in establishing trust and accountability with your marketing firm. Work with an agency that fights for your ROI and makes the best use of your marketing dollars.
Established and Reputable
Although there are a number of great start-up agencies in South Florida, the most reliable firms to work with have been established for many years and hold a record of accomplishment. Marketing firms in South Florida that have overcome the growing pains and persevered through the ever-changing marketing landscape are the ones best prepared to bring you success. When separating the good from the great, look for an agency that has fortified its reputation and is equipped with the knowledge, technology and dependability to help you attain your goals.
The Best Marketing Firm in South Florida – Strategic Marketing
Strategic Marketing is a full-service marketing firm in Florida, offering over 25 years of experience. Our expertise extends across a wide range of digital and traditional services, from reputation management to print advertising, website development and everything in between. While we also work with national brands, we love serving local South Florida businesses. If you’re looking for the best marketing firm in Florida, look no further! Strategic Marketing has the tools and solutions to help you reach your marketing goals effectively. If you’re ready to work with an agency that you can count on, contact us today by visiting our contact page or calling (561) 688-8155.
Getting lots of traffic to your website is great, but how beneficial is the traffic if your leads aren’t converting to customers? Conversion rate optimization (CRO) focuses on how businesses can create more positive impressions on their prospective customers and increase conversions. Of course, like other marketing tactics, you must adjust your conversion rate optimization strategy as digital trends shift to accommodate optimal user experience. Below are some conversion rate optimization tips that businesses can utilize for more effective marketing and increased conversions.
For any business, especially e-commerce businesses, your conversion rate often comes down to site functionality. If users are brought to your site only to find the page loads slowly or it’s not optimized for mobile devices, they’re going to leave your site and probably won’t give your business a second thought. In other words, first impressions are everything when it comes to your website and its role in increasing conversions. It’s been said that your website is your virtual storefront, and as with any storefront, maintenance is required to keep it eye-catching and draw in customers. The same is true for your website. Most consumers make online purchases and research businesses on the internet because they don’t have time to go store-to-store comparing and searching for products or services. Therefore, your website needs to be designed to provide convenient and hassle-free browsing for busy, multi-tasking consumers. Properly maintaining your site, such as improving your site speed, optimizing it for mobile devices and making sure it’s easy to navigate are all key to keeping users on your site while encouraging them to make a purchase.
Customize User Experience
It’s no secret that the most successful interactions between consumers and brands are ones that are tailored to each individual. There are countless businesses fighting for your target audience’s attention, and what can set your business apart is how well you customize your messaging to each prospective customer’s needs. Everything from ad copy and social media content to email opt-ins and review management should be customized for each user. For example, where they are in the purchase cycle and geographical features can be used to boost conversions. This tactic allows consumers to see your brand as more trustworthy rather than a business that is solely focused on making a sale. This builds trust and creates a positive experience between prospective customers and your brand, which results in them more likely to purchase from your business over your competitors.
Take Advantage of Video
We previously talked about how video can be a versatile marketing tool, but it can also be a valuable asset for increasing conversions. Video has the ability to grab the attention of users and keep them engaged, which is more difficult to achieve with traditional content. That’s not to say that written copy is obsolete, because it continues to play a valuable role in search engine optimization (SEO) and other marketing strategies. However, supplementing your SEO and content marketing strategies with videos can not only boost your online visibility, but it can also provide an increase in conversions, as well. This is largely because video makes it easier for users to understand and retain the message you’re trying to get across. It also allows for a more entertaining approach when reaching and interacting with consumers, which can build trust and positive impressions, encouraging them to do business with you. Consider placing video on key pages of your website, such as your homepage and product or service pages, and also incorporate them into your social media efforts, as well. If you’re currently running or considering digital advertising campaigns, such as pay-per-click (PPC) or display advertising, using video on applicable landing pages or in your ads can be the key to increasing conversions and boosting your campaign’s return on investment (ROI).
Answer Questions Quickly
You’ve strategically designed your site to be intuitive, responsive and informative. However, there are bound to be users who have questions that may not be answered in the content on your website. On the other hand, prospective customers that are on your website may be short on time and want an answer to a question instantaneously, without having to scroll through numerous pages on your site. In many cases, if a prospective customer has a question that your business cannot answer, they will likely leave your site and find a business that provides them with the information they are looking for without needing to do too much research. To keep users on your site and increase the likelihood that they convert into customers, your business should be able to answer questions quickly and with a high degree of customer service. Putting a chat box on your website is one way to easily and quickly engage with prospective customers and provide answers and solutions immediately, before they leave your site.
The Importance of the Call to Action
The wording, design and placement of your call to action (CTA) is a crucial piece of the conversion rate optimization puzzle. In many instances, your CTA is the only clickable link on the page or in the ad, so it needs to stand out and provide a short and concise explanation of what the user can expect. Your CTA should be fewer than five words, use contrasting colors that make it stand out and be a standard format that users will recognize. Another factor that is important to consumers today is security. If you’re able to, provide your prospective customers with peace of mind by ensuring their privacy and security. This might be the reassurance they need to opt-in or continue through their buying journey.
Need More Conversion Rate Optimization Help?
Strategic Marketing is a full-service advertising and marketing agency with over 25 years of experience optimizing campaigns to increase conversions. Since we have both digital and traditional experience, we are able to provide inclusive support across all platforms and media channels to ensure your marketing efforts work in synergy with one another. This creates more memorable brand impressions which is beneficial for increasing conversions. Give us a call today at (561) 688-8155 to see how we can help you get more conversions.
South Florida is a densely-populated area, and with millions of users accessing the internet and searching for particular products or services any time of day, many local businesses can utilize online advertising to reach prospective customers. However, aside from the large consumer population, many businesses are faced with a substantial amount of competition, as well. The South Florida online advertising landscape can be especially competitive, but local businesses can still find success with various online advertising techniques, such as:
Whatever your business’s goals are, there are digital tactics that can help you reach your target audience, drive traffic to your site and increase conversions. Here are some tips on how you can get the most out of South Florida online advertising.
Accurate Audience Targeting
There is no shortage of consumers in South Florida. In fact, South Florida cities are among the fastest growing in the state according to a study by Florida International University’s Metropolitan Center. With much of Florida’s population residing in South Florida, it is easy for businesses to strive for quantity rather than quality when it comes to choosing their target audience. However, the key to increasing conversions and your return on investment (ROI) is to reach qualified leads with your ads. When you’re setting up your South Florida online advertising campaigns, take the time to identify your target audience and make sure you are segmenting the South Florida population appropriately. For example, businesses trying to reach millennials might have better luck in South Florida than those targeting retirees, as there are more millennials in South Florida than retired individuals. Gather consumer data from multiple sources to ensure your campaigns are including a comprehensive target audience, which can also indicate whether you need to adjust the geographical parameters of your advertising campaign.
More Creative Images and Videos
There is a lot of competition in South Florida, which means businesses must be creative and think outside the box to really stand out in the minds of consumers. You want your ads to elicit a positive reaction from users, making them intrigued and eager to find out more about your product or service. There are a number of techniques used by marketers to make ads stand out, from emotional appeal and humor to implementing discounts and utilizing specific color palettes in the ad. For instance, millennials are typically drawn to messaging that is more emotional and entertaining, giving brands leeway to be more creative and inventive with image and video use. On the other hand, if your target audience consists of the “snow-bird” population that South Florida is known for, you may find more success including discounts and specials within your ad display. Regardless of the technique, your online ads are the most effective when you’re targeting the right audience. Once you’ve identified key consumers, it is easier to determine the best way to get your message across, ultimately making your message resonate and increasing your ROI.
Show Your Emotional Side
When appealing to the emotional side of your prospective customers, don’t forget to show your brand’s emotional side, as well. Ultimately, consumers need to feel a connection with brands in order to trust them enough and make a purchase. Communicate what is important to your brand. This will make way for common ground between your business and your prospective customers that share similar beliefs, giving them the ability to open up and have respect for your brand as a whole. Of course, remember to steer clear of things that may spark controversy and fuel negative emotions and responses from your target audience.
Expert South Florida Online Advertising
Strategic Marketing has been a mainstay in South Florida for over 25 years, making us experts in the local consumer landscape and trends. We are a full-service advertising and marketing agency, offering both digital and traditional advertising tactics to South Florida businesses and beyond. We create comprehensive South Florida online advertising campaigns that give your local business a reputable and lasting impression among your target audience. To learn more about our services, visit our services page or contact us by calling (561) 688-8155.