Strategic MarketingStrategic Marketing

  • Home
  • About
    • Careers
  • Work
    • Clients
    • Case Studies
  • Products
    • SmartList
    • SmartRep
    • SmartClick
    • SmartDisplay
  • Services
    • Media
    • Digital
    • Creative
    • Strategy
  • Blog
  • Contact
CALL 561-688-8155

Author: seomanager

Five Benefits of a Customer Database

Monday, 18 February 2019 by seomanager

Knowing your customer base is a crucial component of a successful business. A customer database is a collection of information about all the customers that have made a purchase from your business. It is the most powerful tool at your disposal. After all, what’s better than repeat business? If you’re not taking advantage of your customer database you’re missing out on potential sales. Here are the top 5 benefits to using your customer database for your marketing efforts.

Create Brand Affinity

Today’s customers want to buy from businesses they know and love. When armed with a customer database, you have the ability to build brand affinity by sending out marketing emails to people that have opted to receive them. Reaching out to customers by sharing new products, special offers or company news can help them feel connected to your business and nurture a relationship of trust.

Develop Customer Loyalty

A customer database allows your business to identify the most loyal and profitable customers. You’ll be able to target and give the red carpet treatment to this segmented audience. An effective way to reach these customers is through email marketing that takes the preferences of the customer into account. This engages customers, building further brand loyalty, and can inspire them to share your brand with friends and family. Not to mention, sending them special discounts and offers is a great way to encourage new purchases.

Provide Better Customer Service

Happy customers equal good business. Database marketing allows you to develop a stronger relationship with your customers. Having information like buying behavior, post-purchase feedback and reviews allows businesses to take a consumer-centric approach to customer service. Keeping up to date with the wants of your customer base allows the insight necessary to personalize communication so you can serve them better.

Direct Channel to Customers

One of the key benefits of a customer database is that it is a collection of actual customers that have purchased from you in the past. The foremost benefit of leveraging these names is that because they are verified customers, they are already interested in your product or service. The desire to purchase from your business is higher than it would be if you were prospecting for new customers.

Launching New Products

Rolling out new products to a small segment of your audience is a great way to test the water before launching it on a wider scale. You can target an audience based on information from your customer database. Selecting a group of your most trusted customers can allow a business to gather constructive feedback that can help improve later versions of the product. Keeping a pulse on what customers think and want is a great way to enhance the products you offer and how you offer them.

Take Your Brand to the Next Level with Strategic Marketing

Strategic Marketing is a full-service advertising agency, offering over 25 years of experience. We’ve helped businesses across many different industries establish powerful branding strategies within their relevant markets. Through various traditional and digital marketing tactics, our specialists can determine the most effective strategy based on your goals. Whether you’re looking to launch a new brand or update what you already have, we can help get your brand noticed. Contact us today by visiting our contact page or calling (561) 688-8155 to learn more.

customer databaseMarketing
Read more
  • Published in Marketing
1 Comment

Gillette Commercial – The Controversy of Men’s Behavior and Masculinity

Wednesday, 16 January 2019 by seomanager

Trending for a Reason: Gillette Goes Viral

If you haven’t seen Gillette’s newest commercial “The Best Men Can Be” then you are missing Gillette’s view new take on male role modeling. This commercial is definitely getting people talking and there is a lot of controversy about whether the ad is modeling good behavior in men or simply attacking their masculinity. The ad talks about bullying, cyber bullying and sexual harassment by men but also shows men standing up for one another. So, what is your view on this ad?

 

What Makes a Man Masculine Anyways?

Many men are raised to believe that being tough is about showing strong masculinity. This is partially true; however, Gillette’s commercial displays a different view of masculinity. Men can still be tough, have strong masculinity AND model good behavior. Standing up for what is right and being at your best can exhibit the strength of a man’s character while still sustaining his masculinity. This ad simply shows men modeling bad behavior as well as men modeling good behavior, and I think the message here is that we need to see more of the latter. Being a mom of two boys, I can say the scenes with the mothers hugging their boys hit home with me. It’s a mom’s gut instinct to always protect her children, and I know I am not alone when I say that bullying is out of control. The man in the video helping that child being bullied is what all of us should be doing, man or woman. However, Gillette does make razors for both men and women, and if they wanted to settle the score with the perceived attack on masculinity then they could have made the ad modeling good behavior in both genders. But, with that being said, it wouldn’t have made such an impact nor would it have gone viral. The ad was intentional, controversial and impactful.

See the Good in All Things

If you ask me, I think that we see enough bullying, sexual harassment and overall bad behavior in the news and not just from men. Getting a little reminder that it is okay to stand up for the underdog and that it’s okay to model good behavior should be seen a little more often. I have two boys that I would gladly show this video. It displays the overall goodness of men’s values and character and is what I try to instill in them every day. Gillette’s commercial gets a five-star review from me. It covers many controversial topics and provides an insight on how some problems can be resolved all while preserving a man’s masculinity, but that’s just my take on this commercial. Any commercial that sparks this much conversation is a win in my book.

AdvertisingMarketing
Read more
  • Published in Advertisements, Advertising, Marketing Trends
1 Comment

YOU HAVE QUESTIONS. WE HAVE ANSWERS. LET'S DISCUSS.

*Required fields. By clicking submit, you agree to receive email and phone communications from Strategic Marketing. We do not share your information with any third parties.

  • Home
  • About
  • Work
  • Products
  • Services
  • Blog
  • Careers
  • Clients
  • Case Studies
  • Contact

It’s What We Do.

Copyright © 2018 Strategic Marketing - Privacy Policy

Terms of Service

CORPORATE OFFICE:
8895 N Military trail, SUite B202
Palm beach gardens, FL 33410

PHONE
561-688-8155

  • Home
  • About
  • Work
  • Products
  • Services
  • Blog
  • Careers
  • Clients
  • Case Studies
  • Contact

It’s What We Do.

CORPORATE OFFICE:
8895 N Military trail, SUite B202
Palm beach gardens, FL 33410

PHONE
561-688-8155

Copyright © 2018 Strategic Marketing - Privacy Policy

TOP
This website uses cookies to improve your experience. Click here to find out more. ACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Necessary Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.