Studies show that the credibility of a website is determined within the first few seconds of interaction. Consumers demand a certain standard when it comes to the user experience of a website. Website design that is easy to navigate and beautiful to look at can mean the difference between gaining or losing business. If your business website isn’t quite up to par, you could be missing out on potential business opportunities. Here are some crucial factors to consider.
A User-Friendly Experience
Websites are a resource for customers, allowing interaction with a business 24 hours a day. This means that a website should be easy for them to use. Some of the key elements of a good user experience is a simple design, easy navigation, readability, and distinct messaging. Also crucial to both the user’s experience and your bottom line are clear calls-to-action and contact information.
Simple design: The overall appearance of a website should be uncluttered and organized, as well as consistent. There may be several styles that you like but refuse the temptation to experiment with them on the website. Use colors and images that are consistent with your brand and design collateral.
Easy navigation: Give customers the ability to search the website. This only makes it easier for them to find what they’re looking for. Another important feature is making the navigation bar easily accessible on the homepage. They’ll be thankful they don’t have to spend time looking for it.
Readability: Are the fonts on your website legible and large enough to read? What about the color of the font and the background colors? It’s also important not to bombard the user with information they might not need at the moment. Instead, allow them to delve deeper by using drop-down menus and additional pages.
Messaging: It’s easy to focus on the look of a website and not give what it conveys as much consideration. Remember that your website is your best opportunity to brand and convey your value proposition and unique messaging. This can be done visually, but perhaps more importantly through copywriting, as well.
A Responsive & Mobile Compatible Website
Since more people use their mobile phone than a computer to connect to websites, it’s no surprise that a website should be optimized for viewing on mobile devices. Having a mobile-friendly site means that it loads onto a mobile device and tablets, but it can still have flaws like making users pinch and zoom for a closer look. That’s why it’s not enough to just be mobile-friendly, all websites should opt for a responsive website design. This means that the display of a website will change based on the device of the user and offer a seamless user experience.
A website is a great tool for building credibility and informing visitors about your company, but perhaps most importantly a website is your online point of sale. Having a clear, easy to access call-to-action directs your customers to a desired response. Depending on the structure of your business this could be the purchase of a product, filling out a form, signing up for an e-newsletter, or placing a phone call.
Whatever your call-to-action may be, make sure that it is on every page possible so visitors can find what they need quickly. It is important that it also appears before the user has to scroll down on the page.
Take Your Brand to the Next Level with Strategic Marketing
Strategic Marketing is a full-service advertising agency offering over 25 years of experience. We’ve helped businesses across many different industries establish powerful branding strategies within their relevant markets. Through various traditional and digital marketing tactics, our specialists can determine the most effective strategy based on your goals. Whether you’re looking to launch a new brand or update what you already have, we can help get your brand noticed. Contact us today by visiting our contact page or calling (561) 688-8155 to learn more.
In order for a business to stand out, it has to capture the imagination of potential customers. People come in contact with advertisements on a daily basis and are saturated with marketing messages. It can take a bit of trial and error but it’s possible to build an ad campaign that really stands out from the competition and talks to consumers. Here are five of our top recommendations to be successful at creative advertising:
Use a Headline to Grab Their Attention
When you only have a second to grab the attention of potential customers, every moment counts. A powerful headline that makes a statement is an effective way to attract consumers. When developing creative advertising it’s important to ask “Who am I trying to attract and what would get their attention?”
Once you’re able to identify your audience and what’s important to them, you’ll discover the most effective ways to reach them. Encapsulate the idea in a short, bold statement that expresses something specific about your company and value proposition. Just remember to keep it concise and to the point.
Visuals That Make a Statement
Another great way to achieve a double take is by using strong imagery that has a layered meaning. When crafting the concept for an ad, make part of the message obvious at first glance and pair it with something that is more subtle. This will disrupt the viewers thought pattern and allows your brand to communicate meaning in a fraction of a second. The most effective ads are the ones that intrigue the consumer into wanting to know more. When paired with an attention getting headline, imagery can have a powerful impact on potential customers.
Take Advantage of Social Media
Social media is a constant in the lives of most people and it is a quick and effective way for consumers to share your advertising message. Social networks make it easy for blogs, images, and videos to be shared and disseminated to a large audience. Create buzz about your next promotion or event by posting it online. Users will usually react or share relevant content, so make sure your post is something they can get excited about!
Guerrilla Advertising Works
Guerrilla advertising is an effective way for businesses to achieve maximum impact on a low budget. Guerrilla marketing is about finding unusual ways to advertise your service or product. It is a creative advertising strategy that works because it surprises consumers, creating a memorable experience for them. When developing your guerrilla advertising plan make the concept easy for potential consumers to understand and participate.
Sponsor Something Unusual
Have you noticed how almost everything in a major city is sponsored by a company? Next time you’re in a public space take note of what is sponsored. There are many unexpected sponsorship opportunities to take advantage of, such as a city’s bike sharing program or stadium cups at the local ball park. The key is to think about creative ways to capitalize on sponsorship.
Take Your Brand to the Next Level with Strategic Marketing
Strategic Marketing is a full-service advertising agency, offering over 25 years of experience. We’ve helped businesses across many different industries establish powerful branding strategies within their relevant markets. Through various traditional and digital marketing tactics, our specialists can determine the most effective strategy based on your goals. Whether you’re looking to launch a new brand or update what you already have, we can help get your brand noticed. Contact us today by visiting our contact page or calling (561) 688-8155 to learn more.
Pay-per-click (PPC) advertising is a common tactic for just about every business, as it is a surefire way to reach the top of the search engine results page. This can increase website traffic, which ideally drives more sales. Oftentimes, Google AdWords, now called Google Ads, is considered the king of PPC advertising. It promotes itself as an easy-to-use, DIY way to break into search engine marketing. While this can be a powerful and effective method for your business, there are some limitations to keep in mind. If not managed properly, your AdWords campaign could turn into a money pit. However, there are other ways to run a successful PPC campaign. Here are a few reasons why AdWords might not be enough for your business.
Although at first glance Google AdWords seems like an intuitive and straightforward tool, it is quite the contrary. AdWords is a game you have to master through experience, testing, and diligence. For those with limited time and small budgets, this isn’t always an option. Failing to select the right keywords and optimize your bids correctly could be a costly mistake.
Potential to Lose Money
Without the tested knowledge and familiarity of Google AdWords, your campaigns could be spending more money than they make. If your PPC ads neglect to meet Google’s evolving guidelines, your quality score will decrease. The lower your quality score, the more you have to pay for the keywords you want. Keyword selection can be a challenging task that requires the proper experience, especially when you’re competing against large companies for particular search terms.
Beware of Google’s Recommendations
It’s good to remember that Google is a business. This means that their goal is to make money off your AdWords campaign and maximize their profits. They’re likely to recommend that you pay more and opt for popular (and expensive) keywords to rank the highest on their results page. These recommendations are good, but you have to be smart about your strategies. This requires testing the results to see what price you actually end up paying per click. You can then adjust your settings based on your business needs, rather than checking the box on everything Google wants.
Requires a Lot of Manpower
While setting up a Google AdWords campaign is easy, setting up a cost-effective campaign is a bit more demanding. The details matter, so setting up everything just right will take time and effort. Not to mention maintaining your campaign is a whole other story. This can include optimizing keywords regularly, analyzing success as measured by your specific parameters and editing ad copy among other tasks. It’s an ongoing process that calls for committed manpower.
SmartClick – a Powerful PPC Solution from Strategic Marketing
Strategic Marketing offers a fully automated pay-per-click platform called SmartClick. This effective tool can manage your paid search campaigns across all major search engines, including Google, Bing and Yahoo. SmartClick can track your campaign’s phone calls, emails, form fills and other web events back to the keywords that generated them. Rather than setting up an AdWords campaign yourself, use SmartClick to maximize profits while saving you time. To learn more about our PPC advertising platform, contact us today by visiting our contact page or calling (561) 688-8155.