In our series to celebrate Women’s History month, this week we will get to know a bit more about our Web Developer, Juliana Katz. Juliana is from Brazil and she brings many ideas to the table. With an interesting background, she fits like a glove in our ever-evolving team of professionals.
How did you get to the position you have today? Can you share your professional story?
I went to school for Media Communications with an emphasis in Advertising & Marketing, so it was a lot of theory, reading, and writing. However, I saw so many more opportunities for designers in the job market so I started to learn design. After I learned enough to do my homework, my classmates started asking me to do their graphics homework, too. That’s when I figured I would not be jobless after graduating because what I was learning was in demand. After graduating I got a job at an ad agency as a Junior Art Director. After that, I was offered a job with a company I interned with two years before. That was a great opportunity to get a 360-degree overview of digital marketing. It was a “learn-as-you-go” experience. While there, one of the projects I was in charge of was project managing the rebuild of the company’s new website that a third party was doing. That was a big challenge in many ways, but I learned a lot about web development, user experience, cybersecurity and the tech industry. After that, I felt confident enough to start building websites by myself. I produced many freelance sites before I had a portfolio good enough to apply for jobs as a web developer. In 2015, I switched from the Carnival in Rio de Janeiro to Mardi Gras in New Orleans, and I got a full-time job as a Web Developer in there before coming to Florida.
How hard or easy was it to get in the job market when you started?
Not too hard. To me, going to college was so crucial in my career because of the network of people and relationships that I built there. All my internships and jobs I attained was because someone was working at a company that needed someone with the skill set I possessed.
Was working in the Advertising and Marketing industry always on your radar?
I always knew I was going to do something related to business, and after taking a gap year after high school I decided that I wanted to work in the advertising industry and make commercials for the Super Bowl.
What are some characteristics of a great leader in your perspective?
From all the people that I worked for, empathy is by far the greatest quality my leaders could have. It’s so nice when the person you work for understands your strengths and weaknesses. The work flows easier.
Any life lessons that you learned in your career that you believe helped you to make it where you are today?
In my past experiences, I learned a lot from working in companies of different sizes and in different countries. And now I have the mindset “to always hope but never expect anything from anybody” and to make learning a way of living. Being self-taught and a go-getter is what has determined in where I am today.
Do you believe in the power of diversity?
We as human beings tend to like “the comfort zone.” But I have learned that I needed to be comfortable with the uncomfortable to do a great job. As soon as we start exploring other perspectives, we can see the existence of a whole other world of opportunities out there, and I think it’s interesting that we can explore and come up with unexpected ideas.
Do you think that the women in leadership make any difference in your organization?
Women that work here have many challenges every day. If it wasn’t for them nothing would run as smooth as it is. They are the knots that tie together this whole ship we are sailing on.
In this fast-paced market, people are always trying to do things better, faster and smarter. Can you share how you made a project more efficient and less expensive?
Managing all the websites we host with just one software is a time saver. In addition, I introduced a product called FullStory that is a tool that captures insights that help in our software development.
What’s your superpower?
Having the ability to be a central brainer is really nice. What I mean by that is that using the left side of the brain and the right side at the same time is part of my job. I can be in the creative flow of making a killer website design with lots of subjectivity and jump to a technical bug and function the same way.
Any advice for entrepreneurs or businesses that want to partner with Strategic Marketing?
It doesn’t matter if your brand is big or small. Your business is going to be taken care of the same way. And be patient because it takes time to make excellent things.
How does your career background contribute to your work at Strategic Marketing today?
The experiences I had along my career gave me the right mindset to be more mindful of my work and to know very quickly what is going to work and what will not. I believe in Malcolm Gladwell’s advice that takes you 10,000 hours to become good at something. That’s why I am always learning.
How would you describe your working style?
I am a team player. It took me some time to develop this skill, but everything I learned along the way was worth it. But that doesn’t mean that I can’t work on my own when I have to.
Any company run or founded by women that you would like to have as a client?
I listen to a lot of podcasts in my commute to work and one of these days I was listening to “How I built this” by NPR when I learned about how the cycling studio SoulCycle was founded. It would be interesting to work with Julie Rice. She is awesome.
Studies show that the credibility of a website is determined within the first few seconds of interaction. Consumers demand a certain standard when it comes to the user experience of a website. Website design that is easy to navigate and beautiful to look at can mean the difference between gaining or losing business. If your business website isn’t quite up to par, you could be missing out on potential business opportunities. Here are some crucial factors to consider.
A User-Friendly Experience
Websites are a resource for customers, allowing interaction with a business 24 hours a day. This means that a website should be easy for them to use. Some of the key elements of a good user experience is a simple design, easy navigation, readability, and distinct messaging. Also crucial to both the user’s experience and your bottom line are clear calls-to-action and contact information.
Simple design: The overall appearance of a website should be uncluttered and organized, as well as consistent. There may be several styles that you like but refuse the temptation to experiment with them on the website. Use colors and images that are consistent with your brand and design collateral.
Easy navigation: Give customers the ability to search the website. This only makes it easier for them to find what they’re looking for. Another important feature is making the navigation bar easily accessible on the homepage. They’ll be thankful they don’t have to spend time looking for it.
Readability: Are the fonts on your website legible and large enough to read? What about the color of the font and the background colors? It’s also important not to bombard the user with information they might not need at the moment. Instead, allow them to delve deeper by using drop-down menus and additional pages.
Messaging: It’s easy to focus on the look of a website and not give what it conveys as much consideration. Remember that your website is your best opportunity to brand and convey your value proposition and unique messaging. This can be done visually, but perhaps more importantly through copywriting, as well.
A Responsive & Mobile Compatible Website
Since more people use their mobile phone than a computer to connect to websites, it’s no surprise that a website should be optimized for viewing on mobile devices. Having a mobile-friendly site means that it loads onto a mobile device and tablets, but it can still have flaws like making users pinch and zoom for a closer look. That’s why it’s not enough to just be mobile-friendly, all websites should opt for a responsive website design. This means that the display of a website will change based on the device of the user and offer a seamless user experience.
A website is a great tool for building credibility and informing visitors about your company, but perhaps most importantly a website is your online point of sale. Having a clear, easy to access call-to-action directs your customers to a desired response. Depending on the structure of your business this could be the purchase of a product, filling out a form, signing up for an e-newsletter, or placing a phone call.
Whatever your call-to-action may be, make sure that it is on every page possible so visitors can find what they need quickly. It is important that it also appears before the user has to scroll down on the page.
Take Your Brand to the Next Level with Strategic Marketing
Strategic Marketing is a full-service advertising agency offering over 25 years of experience. We’ve helped businesses across many different industries establish powerful branding strategies within their relevant markets. Through various traditional and digital marketing tactics, our specialists can determine the most effective strategy based on your goals. Whether you’re looking to launch a new brand or update what you already have, we can help get your brand noticed. Contact us today by visiting our contact page or calling (561) 688-8155 to learn more.
In order for a business to stand out, it has to capture the imagination of potential customers. People come in contact with advertisements on a daily basis and are saturated with marketing messages. It can take a bit of trial and error but it’s possible to build an ad campaign that really stands out from the competition and talks to consumers. Here are five of our top recommendations to be successful at creative advertising:
Use a Headline to Grab Their Attention
When you only have a second to grab the attention of potential customers, every moment counts. A powerful headline that makes a statement is an effective way to attract consumers. When developing creative advertising it’s important to ask “Who am I trying to attract and what would get their attention?”
Once you’re able to identify your audience and what’s important to them, you’ll discover the most effective ways to reach them. Encapsulate the idea in a short, bold statement that expresses something specific about your company and value proposition. Just remember to keep it concise and to the point.
Visuals That Make a Statement
Another great way to achieve a double take is by using strong imagery that has a layered meaning. When crafting the concept for an ad, make part of the message obvious at first glance and pair it with something that is more subtle. This will disrupt the viewers thought pattern and allows your brand to communicate meaning in a fraction of a second. The most effective ads are the ones that intrigue the consumer into wanting to know more. When paired with an attention getting headline, imagery can have a powerful impact on potential customers.
Take Advantage of Social Media
Social media is a constant in the lives of most people and it is a quick and effective way for consumers to share your advertising message. Social networks make it easy for blogs, images, and videos to be shared and disseminated to a large audience. Create buzz about your next promotion or event by posting it online. Users will usually react or share relevant content, so make sure your post is something they can get excited about!
Guerrilla Advertising Works
Guerrilla advertising is an effective way for businesses to achieve maximum impact on a low budget. Guerrilla marketing is about finding unusual ways to advertise your service or product. It is a creative advertising strategy that works because it surprises consumers, creating a memorable experience for them. When developing your guerrilla advertising plan make the concept easy for potential consumers to understand and participate.
Sponsor Something Unusual
Have you noticed how almost everything in a major city is sponsored by a company? Next time you’re in a public space take note of what is sponsored. There are many unexpected sponsorship opportunities to take advantage of, such as a city’s bike sharing program or stadium cups at the local ball park. The key is to think about creative ways to capitalize on sponsorship.
Take Your Brand to the Next Level with Strategic Marketing
Strategic Marketing is a full-service advertising agency, offering over 25 years of experience. We’ve helped businesses across many different industries establish powerful branding strategies within their relevant markets. Through various traditional and digital marketing tactics, our specialists can determine the most effective strategy based on your goals. Whether you’re looking to launch a new brand or update what you already have, we can help get your brand noticed. Contact us today by visiting our contact page or calling (561) 688-8155 to learn more.