Automated Prospecting Grows Your Business
Drive Sales with Automated Prospecting New businesses, established businesses and entrepreneurs are constantly seeking one thing: new revenue streams. With the help of automatio
The Impact of Online Reviews to Your Business’s Success
You’ve probably heard by now that online reviews are a major factor in consumers’ purchase decisions. In fact, according to a study by Dimensional Research, almost 90% of consu
PPC Optimization Tactics that May be Fooling You
If you know the basics of pay-per-click (PPC) advertising, then you know that last-click keywords are what trigger conversions, and since you’re paying for each click, you want t
Rock On Groupon
What happens when you turn down a $6,000,000,000 offer from Google? Looking into my crystal ball, there are two potential outcomes: 1. They become your biggest competitor and eat y
Radio Advertising 101 part III
Let’s say a telemarketer calls from Arbitron and asks for your participation in keeping a diary for a week. Statistics show that whether you agree will depend on your demographic
Radio Advertising 101 Part II
Radio ratings are determined through the very inexact science that is ruled by the god of ratings – Arbitron. Arbitron wields immense powers in radio land, can make or break
Radio Advertising 101 Part I
What happens then when we try to put value on something intangible like radio advertising time? In general, the same rule applies. The more listeners tuned in to a certain station
When Good Sports Go Bad
Professional athletes get paid a lot. According to USA Today, the average salary of a New York Giant was $923,000 in 2009 compared to $475,100 in 2000. Total payroll for that franc
Product Placement
Last week’s blog featured movies about advertising. This week we’ll explore advertising in movies also known as product placement or embedded advertising.
Advertising as Entertainment
This week we will explore advertising in the movies. Follow me as we take a look at advertising as portrayed by Hollywood on the silver screen. These are my favorites: 1) Crazy Peo
