Ashley Boyle, Author at Strategic Marketing

Small Business Marketing Tips that Get Big Results

Small businesses don’t have to sacrifice on marketing just because they’re on a tighter budget than most big-box stores. In fact, certain marketing tactics could be a small business’s most valuable tool when it comes to expanding clientele and boosting brand awareness. These budget-friendly small business marketing methods can help your business see the return […]

How Google AI Affects Your SEO Strategy

What You Need to Know About Google AI Artificial intelligence (AI) is rapidly becoming an integral part of consumers’ everyday lives, which means it’s also becoming increasingly important to major search engines, especially Google. AI is used in marketing to gather pertinent data, determine relevant content and provide the most informative online experience to users. […]

Conversion Rate Optimization Tips to Boost Conversions

Getting lots of traffic to your website is great, but how beneficial is the traffic if your leads aren’t converting to customers? Conversion rate optimization (CRO) focuses on how businesses can create more positive impressions on their prospective customers and increase conversions. Of course, like other marketing tactics, you must adjust your conversion rate optimization […]

South Florida Online Advertising Tips

South Florida is a densely-populated area, and with millions of users accessing the internet and searching for particular products or services any time of day, many local businesses can utilize online advertising to reach prospective customers. However, aside from the large consumer population, many businesses are faced with a substantial amount of competition, as well. […]

How Video Production Can Be a Versatile Marketing Tool

Although video marketing can be considered its own separate campaign strategy, the process of video production can play an integral role in other marketing strategies you may already be employing. Whether it’s search engine optimization and content marketing, social media marketing, email marketing or any of the other marketing strategies out there, videos can be […]