It’s the final countdown for the 2012 Olympic Games in London and advertisers have been training long and hard to make sure their campaigns are in tip-top shape. Though there is a battle for the most memorable and creative ads during virtually every big sporting event, there is no greater event than the Olympic Games, and therefore no bigger advertising opportunity, either. Since this kind of worldwide gathering of athletic prowess occurs only once every other year, these events produce the kind outstanding numbers that is in every advertiser’s fantasy. For the advertiser, the possibilities are endless, and the availability of practically every kind of media platform brings this year’s Olympics to a new level.
There will be your traditional sponsorships, as well as plenty of television coverage with spot time available. If you want a presence at the Olympics, there are programs and an official Olympics directory in which advertisers can buy space. Complimenting traditional media outlets will be digital opportunities that have never before been this practical or widely used. Mediums such as mobile apps and check-in technology have launched a myriad of new advertising possibilities for marketers and consumers alike.
At the same time, there will be more regulation on advertising in the Olympics than ever before. The sponsors of this year’s Games have done their part in supporting the event and creating campaigns to promote their products or brand. In order to protect these multinational sponsors, the London Organizing Committee of the Olympic and Paralympic Games (LOCOG) has been established with the sole purpose of limiting the non-sponsored advertising, and to ensure that no ambush marketing takes place. Things such as banner ads, advertising wraps on buildings, billboards, and specific slogans of nearby businesses will all be monitored by a “brand army” throughout the duration of the Games.
If you are interested in promoting your brand during the Olympics, there is still time to get in the game. Contact Strategic Marketing today to see how they can help put your company or product in front of thousands and even millions of consumers. Give them a call at (561) 688-8155 to discuss your marketing and advertising needs.