It is safe to say that a lot of people dislike advertisements. Even people who work in the ad industry get annoyed with pop-up ads and television commercials. Advertising continues to expand into new venues every day, giving marketers unprecedented opportunity to access consumers, but that seems to have only increased the clutter. It is rare to find yourself not being bombarded by some form of advertising when consuming media. So wouldn’t it be great if it all just disappeared? Just imagine a world without advertising; it would be a very different place—and not for the better.
If there were no advertising, then:
- There would be no newspapers or magazines. Or you would have to pay a lot more for them. There definitely wouldn’t be any free newspapers. Print publications are paid for primarily by advertising.
- Television and radio as we know it would not exist. Aside from the few subscription-based cable channels, the way television networks and radio stations make a profit is by selling commercial time. The more people that tune in, the more money they can charge advertisers to air their commercial.
- There would be less innovation, competition, and variety. Most new products would fail because there would be no advertising to explain the features and benefits. Stagnation would occur and word-of-mouth would virtually be the only way to promote and survive. Advertising informs consumers, putting the responsibility on the company marketing the product.
These are just some examples of how the absence of advertising would change the world as we know it. Advertising helps. It helps businesses grow and it helps foster competition so consumers have more options from which to choose. Ads have become intrusive and annoying in large part because, for one reason or another, people ignore them, thus compelling advertisers to find new ways to reach the consumer. But it’s not just about how you reach them; it’s about what you’re saying and how you say it when you do. Relevance to the target audience is paramount. Strategic Marketing can help you achieve this connection. Call them today at (561) 688-8155 to learn how they can help you pinpoint your target audience with precision.