Are You Making These Common Social Media Mistakes?
Gaining a following on social media is crucial to growing your business and should be a part of every business’s marketing strategy. Utilizing social media can increase brand awareness and help establish better connections with your customers. However, your social media channels could go from being valuable marketing sources to ineffective platforms quickly if you make these common social media mistakes. If you’re aware of these common social media mistakes, you can correct past errors and improve your brand’s marketing strategy in the future.
Using Social Media to Promote Rather Than Engage
Consumers turn to social media to stay connected and to be part of larger conversations. There are plenty of other ways to serve your consumers ads and messaging, so ideally your social media channels should be used to share meaningful and informative content that encourages true engagement. Your posts and content should reflect a conversational tone rather than broadcasting in a one-way fashion.
You Don’t Respond or Acknowledge Customer Posts
Social media is meant to be conversational, so leaving your followers’ comments and posts on your social media pages unanswered is one sure-fire way to have them lose interest and lose faith in your business’s ability to provide good customer service. With customer reviews and ratings being at an all-time high in terms of importance, social media is just one of many places consumers go to “vent” about bad experiences or to praise your business on good ones. Not responding to both positive and negative posts makes your business seem impersonal and that you aren’t as committed to providing positive customer experiences as your competitors may be.
When it comes to Followers, You Seek Quantity over Quality
Not all followers are created equal. If your business is focused on the number of social followers you have rather than who your followers are, you’re probably just wasting your time and efforts. While you do in fact want to increase your social following and engage more people with your social media, you should make sure you’re attracting the right audience. Make sure you are connecting with those who are relevant to your industry, product and demographic, and more importantly, those who would have a genuine interest in what your business has to offer.
You Are Focused On Only One or Two Platforms
Social media is more than Facebook and Twitter. Instagram, LinkedIn, Pinterest and even Snapchat are all valuable social media platforms that provide their own individual purpose. To get the most out of social media marketing, you need to utilize each platform appropriately in terms of time and content, depending on your product or service. For example, what is posted on Twitter may not be appropriate for LinkedIn. Even though your brand should be active on a wide range of social media platforms, you need to make sure the content and posts are tailored to the type of audience each platform provides.
Ignoring the Analytics
Even though social media is all about engagement and conversation, you still need to focus on analytics. Many businesses think that if they are active on social media and have a favorable number of followers that they’re doing it right, but this is in fact one of the most common social media mistakes. In order for your social media strategies to be successful, you need to be able to measure everything. How many followers did you gain this past week? How many times has your business been mentioned? How many visits to your website were results of social media clicks? How many shares did you receive? This is all crucial to correcting current mistakes and developing successful social media strategies in the future.
Avoid Making Social Media Mistakes with Strategic Marketing
As experts in all social media platforms, we can help your business create social media marketing campaigns that engage the right consumers and grow your brand. We will develop a plan and set up social media channels that are relevant to achieving your brand’s goals. With us, you never have to work about making social media mistakes. Visit our website or call us today at 561-688-8155 to get started on a social media strategy that works for your business!