Building an Email Database Helps Businesses Succeed
If your digital marketing is focusing only on website views or social media, your business may be missing out on the new customers and sales that come with building and maintaining a customer email database. By having an updated database of customer email addresses, you’re able to send offers or newsletters to each customer individually, which can increase and maintain brand loyalty.
According to the Direct Marketing Association, email marketing has an ROI of 4,300% and an average of 91% of consumers check their email on a daily basis. Even social media platforms rely on user email addresses to create accounts, proving that email is one of the most direct ways to communicate with customers. Below are five reasons why your business needs to have a customer email database, regardless of what your current marketing strategies may be.
Emails are Purposeful
Whether you’re sharing offers for your product or service, responding to customer reviews or notifying people of a new blog post, there is a purpose to emails and consumers will be much more receptive to your message. In other words, you don’t have to be selling something for an email database to be useful. Whether you’re a blogger, a marketer, an entrepreneur or a non-profit organization, emails are one of the most effective ways to communicate your message to a large audience of people.
You Own Your List
You do not own the social media platforms or search engines, such as Facebook or Google. When advertising on these platforms, you are working within the parameters and guidelines that are set by them. Since your mailing list is your very own, how you advertise or communicate your message is entirely up to you.
Emails Establish Personal Connections
Many brands focus on building a following and creating customer loyalty through social media platforms. Social media is an important marketing tool and should not be neglected; however, it should not be the only way you communicate with your audience or customers. Email communication is for the most part, a one-on-one interaction. This allows you to establish deeper relationships with your audience.
An Algorithm-Free Environment
Search engines and social media platforms are constantly updating their policies and algorithms to determine what ads are returned to users in hopes of answering their underlying questions. If you’re not aware of these updates, you could be penalizing yourself without being aware of it. With an email database, you never have to worry about it changing. A well-managed list is a valuable tool that can only improve the communication between your brand and its audience.
Endless, Targeted Contacts
Since users typically have to opt-in to receive your emails and provide you with their email address, you can make the assumption that they genuinely have an interest in what your brand has to offer. Whether it is a product, service or content, the user is sure to be interested in your email, making it more likely that they will stay valuable to your brand’s success.
Want to Learn More? Contact Strategic Marketing Today
At Strategic Marketing, we have a wealth of experience in developing full-spectrum marketing plans that include both traditional and digital tactics. We have email marketing solutions for businesses in any stage and sector. Don’t wait to improve your brand’s marketing strategies, contact us today to learn more about how we can help you succeed.