When it comes to reaching a large number of consumers, out-of-home (OOH) advertising is a great tactic to consider. Billboard advertising is a form of OOH advertising that remains vital for businesses looking to appeal to the masses while creating brand recognition. Although a traditional form of advertising, billboards still prove to be a valuable advertising method for many businesses and organizations. Below are five reasons why billboard advertising is still important in today’s digitally driven society.
Consumers spend a lot of time mindlessly scrolling through content and ads on the internet. With so many businesses taking up digital ad space and fighting for the attention of consumers, it can be difficult to make sure your ad stands out and breaks through the online “clutter.” Billboard advertising stands out and grabs the attention of consumers. Not only are huge, eye-catching billboards easily noticed by those driving by, but it’s also a form of advertising that your audience can’t skip or click out of. Even if it’s only for a few seconds, you’re sure to have the full attention of your audience.
With people spending so much time in their vehicles each week commuting to work and running errands, many businesses find it difficult to reach their target market at specific times or locations. With billboards, you are giving your brand constant exposure and visibility, and if done correctly, your brand can have guaranteed exposure to your target market. Researching the demographics of particular areas and choosing strategic locations to ensure you’re reaching the right consumers will give you the best return on investment (ROI) in your billboard advertising efforts.
Room to Get Creative
Billboard advertising gives brands a platform to stretch their creative muscles and provides flexibility in design, including imagery, layout and messaging. Billboards come in a variety of different sizes, ranging from 72 square feet to 672 square feet of blank canvas space. No other form of advertising, with the exception of other outdoor advertising tactics, can provide as much ad space for you to place your messaging and creative. Therefore, you won’t be limited to certain designs or creative elements, and you can showcase your brand image in a more imaginative and unique way. However, keep in mind that you only have a few seconds to get your message across to people in moving vehicles, so limit your message to seven words or less.
In addition to reaching an unlimited number of new travelers passing by each day, billboards allow you to reach many of the same commuters multiple times, which can create lasting impressions of your business. Because of the high frequency and strong visual aspects of billboard, your brand name is more likely to be remembered and become a familiar name in the area. In other words, billboards can make a large impact on boosting brand awareness.
Billboards and other forms of outdoor advertising are constantly evolving and incorporating new technology into the mix to appeal to key demographics. With digital billboards, your ads can have an even greater impact on your audience. Utilizing digital billboards also gives you more flexibility when it comes to customization. For example, restaurants can advertise breakfast in the morning and lunch in the afternoon, all on the same billboard. Changeable displays give your brand the ability to advertise certain products or services at the most crucial and valuable times. You can also repurpose or create short snippets of video to use to make your messaging stand out. Digital billboards allow you to create and upload your ad digitally, so it can be seen within hours, saving you time and money on printing and making the most efficient use of your advertising dollars.
Want Expert Advice? Contact Strategic Marketing
Strategic Marketing is a full-service advertising agency, providing traditional and digital advertising solutions to businesses across South Florida and nationwide. Our in-house creative and marketing specialists have the expertise to strategize and create successful OOH advertising campaigns that meet your businesses goals and objectives. If you’d like to learn more about billboard advertising or any of our other digital and traditional services, contact us today by calling (561) 688-8155 or visit our contact page.