Small Business Marketing Tactics that are Within Reach
Small business owners often feel intimidated when it comes to marketing their brand. Since small businesses typically have a smaller budget than larger corporations, growing their brand and increasing awareness is not always easy, especially considering the constant evolution in marketing trends and technology. However, there are small business marketing tactics that are proven to help businesses succeed while being extremely cost effective. Below are five tips and trends for small business marketing that business owners can do themselves to grow their brand.
Take Advantage of SEO
Search engine optimization (SEO) in today’s digital age is a must, especially for small business marketing. An effective SEO strategy is a cost-efficient way to increase your web presence and drive more visitors to your website. Optimizing your content for search engines can increase your ranking among the search results, without having to pay for top ad placement.
Don’t Limit Your Content
We all know the importance of creating engaging content and how crucial it is to a brand’s success, but don’t limit your content creation to just blog posts or landing pages for your website. Content can include many other types of material, such as videos, webinars, podcasts, whitepapers, social media posts and more. Not only does content creation benefit your SEO strategy, but the more content you have that is relevant and engaging, the more you will be seen as an industry authority to your target audience, as well. If you’re lacking the time or creativity to create new content, you can always repurpose and update old content. For example, turn an old infographic into a webinar or instructional video.
Participate in Events, Local and Digital
Whether it’s participating in an online conference that pertains to your product or service or speaking at a local college, always take advantage of the opportunity to educate the public about your brand. This is a unique and great way to get your brand in front of new and prospective customers who otherwise may not have known of everything that your business has to offer. You’ll be improving your public speaking skills while increasing brand awareness. This can also open doors to future events and is an effective way to grow your list of professional contacts.
Partnering with another business that relates to your industry but that is not a direct competitor is a great way to double your brand’s exposure. Teaming up with a business that is somehow involved in your industry, potentially with a project or a special event, allows your brand to be introduced to a new audience your brand otherwise may not have been exposed to. This is also a great way to create and maintain lasting relationships with contacts in your industry, and the more contacts your brand has, the more your brand can be noticed.
Want to Learn More? Contact Strategic Marketing Today
To learn more about small business marketing tactics or to see what other strategies your business should consider in 2017, visit our services page or contact Strategic Marketing today. We have over 20 years of experience and have successfully dealt with traditional and digital marketing trends in nearly every industry. Start growing your small business today!