Strategic Marketing will help you capitalize on opportunities for positive exposure and where appropriate, synergize your public relations with your overall marketing efforts.
Generally speaking, a company's public relations campaign should follow the same path as its advertising and marketing campaign and reinforce the advertising message. This is why you often see news stories about a new product at the same time you are hearing and seeing commercials for it. This is no coincidence…it is a carefully planned and orchestrated maneuver. From media kit development and event planning, to coordination of national news conferences, press tours, online presence, and even the unfortunate circumstances of damage control, you can depend on Strategic Marketing.