Media Planning
Strategic Marketing's staff has more than a century of combined media buying experience, and we are known in the industry for being aggressive negotiators
.Depending on your overall strategy, we will make recommendations for utilizing one or more of the following:
- Broadcast and/or Cable TV
- Radio
- Out of Home
- Direct Mail
- Internet Marketing
- Lead Tracking
In most cases, we can take a client's existing media budget and rework the schedules to gain more impressions, more reach and more frequency for the same amount of money. Responsible media planning is based on thorough market research, backed up by quantitative and qualitative data, and tempered with a bit of intuition. Strategic Marketing buys many millions of dollars of media each year, and we are in constant contact with reps at the various stations and publications. We stay on top of the trends and are always on the lookout for "fire sales" and promotional opportunities that will benefit our clients.
We take extra steps at the end of each month to reconcile media invoices against the media plan. This ensures that what we ordered actually ran, and that our clients do not pay for any missed spots or spots run in the wrong time periods.
