Strategic Marketing's full-service art department has decades of experience in designing everything from full-color brochures to print ads to billboards to direct mail to point-of-purchase displays and beyond. However, we are more than just creators of amazing designs - we make sure every component works in synergy with your brand and messaging while simultaneously working to achieve your business goals.
Broadcast production is an area that goes back to our roots. The principals of Strategic Marketing have extensive backgrounds in radio and television and have written and produced literally thousands of radio and TV spots over the years. From concept and scripting all the way through post-production, the extensive experience of our team will shepherd your professionally crafted spots in various formats for today's broadcast standards. TV production time can be expensive, so we are very organized and proactive about getting the most out of your production time. Planning the sequence of shots, and shooting several commercials at once saves equipment set-up and break-down time, and we recommend shooting an ample amount of what is called B-roll, or stock footage, for future use.
In today's technology-driven world, video marketing is much more than television advertising. The team at Strategic Marketing prides itself on crafting video content that will work across multiple platforms. Whether you need a corporate presentation, a cause marketing piece or something to generate the ever-elusive buzz factor, our transmedia approach to telling our client's stories in a compelling way focuses on new technologies, delivery channels and grassroots campaigns that have the ability to inform, entertain and be spread virally in today's information-hyped environment.
Today's sites are much more advanced, and they have evolved to become full-blown interactive marketing vehicles with much more going on behind the scenes than most people can fathom. Prospective customers won't take you seriously if you don't have an informative, professional-looking, easy-to-navigate site.Strategic Marketing, in conjunction with its sister company, SmartLink, is prepared to build a site from scratch or make improvements to an existing site. While there are many companies that specialize in web design and can build a respectable site, they are usually not marketing focused. If you want your website to bring you new business, then you need the marketing influence throughout the design process. Our web designers work closely with our marketing specialists to make sure that your site is user friendly and coordinates with your other marketing efforts in addition to being technically sound.
The post office may be going through a paradigm shift, but the fact is a mailbox can still be a very targeted and effective delivery vehicle for certain businesses. If it makes sense for your clientele, we will make sure those precious postal dollars are used in the most effective way imaginable. From creative, to list
Traditional outdoor advertising (billboards) done right can be very effective. Your message is prominently displayed in a particular location 24 hours a day. Realize that placement is a big factor here. But the message and the design needs to be simple and attention grabbing. If you decide to use outdoor, you need to figure in plenty of lead time to make sure that the locations you want are available.
There are various other venues, such as benches, bus stops, taxis, mass transit, airports, sporting arenas and stadiums. We will help you explore those avenues if they are deemed appropriate.
Any company vehicles you have can do double duty as billboards on wheels. A lot of companies overlook this, but we do suggest that you make sure that the vehicles are kept clean and in good repair. A smoky muffler or badly dented fender is just going to overshadow the favorable interest that the graphics might attract.