Corporate Identity & Branding
Your brand is the single most important piece of marketing real estate you own. No matter how many locations or employees you have, how profitable you are or how you measure up against any other yardstick of success, your brand is the way you are perceived by your customers, your vendors and the general public.
The fundamental component of your brand is your logo. It is a graphic encapsulization of what your company is all about. It must be recognizable, distinct and memorable. It should trigger immediate recall. Think about the golden arches of McDonalds, the red concentric circles of Target, and the stylized lady of Starbucks. These companies have each developed a distinctive Corporate Identity. You can see their symbols, without the seeing the company's name, and know exactly who it is. Developing a recognizable Corporate Identity is a crucial task that we embrace and are passionate about.
Even for much smaller companies, the corporate logo is critical. It must be adaptable to all kinds of applications. Your logo's design must stand the test of time, so that it never looks dated. There is no substitute for professional Corporate Identity design. It is literally the foundation of everything else that you do.
Oftentimes, the Corporate Identity includes a tagline, which is a succinct phrase that helps to further define the identity.
Strategic Marketing has designed many corporate logos for clients over the years. Whether you are starting from scratch, refining an existing Corporate Identity or undertaking a complete overhaul, Strategic Marketing has the experience to guide you through this critical process that all too often does not receive the level of attention and expertise it deserves.
