Archive for the ‘Uncategorized’ Category
Tuesday, July 26th, 2011
It’s been a while since my last blog on daily deal sites. Noteworthy of late are two new niches that have cropped up in this growing industry. For those who have bought daily deals on impulse and then later regretted their decision, you are not alone. According to Daily Deal Media, twenty percent of deals go unused. There’s now a convenient way to dispose of your deal along with your buyer’s remorse. Resell them on resale sites that broker between those who bought vouchers and no longer want them and those that missed out on a deal. Some of the sites gaining in popularity are Lifesta.com, Dealsgoround.com and Couprecoup.com.
Another new development is daily deal mega sites that aggregate daily deals from many different deal sites and put them in one convenient location. Instead of signing up with many different deal sites, you sign up with just one that pulls all the deals from the different sites. Some of the more popular aggregators are Yipit, DealGator and Dealsurf. On Yipit’s website, for example, they claim that they are pulling deals from 482 deal sites in Miami, Fl.
Tags: Aggregators, Blog, daily deal, Deal Developments, groupon like websites, Impulse, Miami Fl, New Deal, Niches, Popularity, Remorse, Vouchers, West Palm Beach Advertising Agencies
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Tuesday, May 3rd, 2011
Technically, the court’s decision this week ended the NFL lockout. While the NFL licks its wounds and drags its feet, deciding how to proceed, there are unfathomable sums of money on the table, and most agree that the show must go on. The National Football League produces the most revenue of any sports league in the world. Just thinking about the possibility of no football season this year has had a lot of people quite worried. I am not talking about fans worried about how to fill their Sunday afternoons. I’m referring to the reverberations that would be felt through the entire economy.
The television advertising industry is one that will be especially hard hit. These are estimates of advertising revenue at stake for the big football broadcast networks:
- Fox – $975 million
- NBC – $850 million
- CBS – $825 million
- ESPN – $175 million
If this stream of revenue runs dry, it leaves a Sunday vacuum that nothing else can quite fill. The NFL remains an anomaly in a media landscape that is increasingly fragmented because their ratings continue to go up. No other type of programming can capture as many viewers on Sunday.
President Obama chimed in and was quoted as saying, “I’m a big football fan, but I also think that for an industry that’s making $9 billion a year in revenue, they can figure out how to divide it up in a sensible way.”
Tags: 2011 NFL LOCKOUT, Advertising Revenue, Anomaly, Broadcast Networks, Espn, Football Fan, Football Season, Media Landscape, National Football League, Nbc, Nfl Lockout, Obama, Reverberations, Sports League, Stake, Sums Of Money, Sunday Afternoons, Technically, Television Advertising, Vacuum, West Palm Beach Advertising Agencies, Wounds
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Tuesday, January 25th, 2011
The survey participants, called panelists are still a very small few (hundreds) representing millions and sometimes just one family can impact the outcome.
Regardless of how much “cheating” occurs and how small the sample size, nobody can debate that the meter system is an improved data collection method over diaries.
The immediate impacts of the conversion to PPMs in each market have been quite dramatic. First, the old currency, which was used for over 50 years, became null and void. Subscribers were no longer permitted to use the old diary numbers to quote rates. So, if one station had been the top performer forever, and their ratings suddenly plummeted, they were no longer allowed to mention their former status. What happened before no longer applies and the new numbers now rule.
The second impact was decompression of the numbers. More stations had their signals picked up and thrown into the mix and therefore, overall ratings went down. Some low-rated stations suddenly rocketed to the top. Actual listening was found to be less than what was reported by the diaries.
Tags: Conversion, Currency, Data Collection Method, Decompression, Meter System, New Numbers, Old Diary, Panelists, Ppms, Radio 101, Radio Advertising, Second Impact, Signals, Subscribers, Survey Participants, Top Performer
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Friday, January 14th, 2011
Let’s say a telemarketer calls from Arbitron and asks for your participation in keeping a diary for a week. Statistics show that whether you agree will depend on your demographics. Then if you agree, will you bother to fill it out and send it back… If so, did you remember to diligently record every time and for how long you heard the radio… How about when you were in the store… Wait, what station was that… Driving in the car and your kids keep changing the station…
This widespread criticism has led to a new system of data collection known as portable people meters (PPM). I know you are hanging on the edge of your seat, but more on this next week. I’ll just leave you with the disclaimer from a radio schedule that was sent to me this week, just bear in mind that the criteria for allocation of money spent was based on the PPM rating points:
“PPM ratings are based on audience estimates and are the opinion of Arbitron and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.”
Tags: Arbitron, Audience, Demographics, Estimates, Keeping A Diary, Money, Participation, Precise Accuracy, Radio 101, Radio Advertising, Radio Market, Radio Schedule, Representativeness, Statistics, Telemarketer
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Friday, August 27th, 2010
Professional athletes get paid a lot. According to USA Today, the average salary of a New York Giant was $923,000 in 2009 compared to $475,100 in 2000. Total payroll for that franchise was $51 million in 2000. By 2009 it had almost tripled. Where does all that money come from? As professional sports becomes more about the money and an increasingly expensive form of broadcast entertainment with salaries ridiculously inflated, corporate sponsorships become necessary to infuse cash into the equation. These multi-million dollar endorsement deals have been increasing yearly by a rate of 17% and have become a very popular way for large corporations to market themselves and gain exposure. The sheer numbers are astronomical.
But what happens when the golf legend and role model to millions, endorser of cars, watches, breakfast cereal, gold cards, athletic shoes, sports drinks etc. etc. becomes a social outcast causing his corporate buddies to run for the nineteenth hole? What is the price when an athlete such as Tiger Woods commits a faux pas or a little marital indecency?
Katerina Thanou was a Greek sprinter and poster child for the 2004 Olympic games in Athens. Representing Adidas in their global “Impossible is Nothing Campaign,” there were billboards of the athlete plastered all over Greece. Unfortunately, for the shoe company, she got caught up in a drug scandal the night before her race and the connotations of the campaign took a nasty turn.
Kobe Bryant’s tangle with a 19 year old woman who accused him of sexual assault reportedly cost him between four and six million dollars when Nutella, McDonald’s and Coca-Cola pulled the plug on his Endorsements.
Hertz couldn’t run away fast enough from its spokesperson, the former NFL running back, O.J. Simpson after being accused of murder.
Magic Johnson’s unfortunate health status caused him to lose all of his $12 million endorsement deals when it became known that he contracted HIV while cheating on his wife.
Michael Vick’s dog fighting charges took a bite out of his $50 million dollar endorsement deals with Nike and others.
Tags: 2004 Olympic Games, Average Salary, Breakfast Cereal, Broadcast Entertainment, Drug Scandal, Endorsement Deals, Former Nfl, Gain Exposure, Gold Cards, Golf Legend, Good Sports, Greek Sprinter, Impossible Is Nothing, Kobe Bryant, Large Corporations, Nineteenth Hole, O J Simpson, Olympic Games In Athens, Social Outcast, Sports Drinks, Sports Endorsements Gone Wrong
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