July 26th, 2011
It’s been a while since my last blog on daily deal sites. Noteworthy of late are two new niches that have cropped up in this growing industry. For those who have bought daily deals on impulse and then later regretted their decision, you are not alone. According to Daily Deal Media, twenty percent of deals go unused. There’s now a convenient way to dispose of your deal along with your buyer’s remorse. Resell them on resale sites that broker between those who bought vouchers and no longer want them and those that missed out on a deal. Some of the sites gaining in popularity are Lifesta.com, Dealsgoround.com and Couprecoup.com.
Another new development is daily deal mega sites that aggregate daily deals from many different deal sites and put them in one convenient location. Instead of signing up with many different deal sites, you sign up with just one that pulls all the deals from the different sites. Some of the more popular aggregators are Yipit, DealGator and Dealsurf. On Yipit’s website, for example, they claim that they are pulling deals from 482 deal sites in Miami, Fl.
Tags: Aggregators, Blog, daily deal, Deal Developments, groupon like websites, Impulse, Miami Fl, New Deal, Niches, Popularity, Remorse, Vouchers, West Palm Beach Advertising Agencies
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June 10th, 2011
What’s the best way to increase customers and create brand loyalty without spending a dime? Positive word-of-mouth.
There are many different mediums today for people to express their opinions, and more often than not, people look for advice from trusted sources before buying something.
Here’s how you can maximize ROI and easily create positive word-of-mouth for your business:
1. Thoroughly research your target market. The more you know, the better you can serve potential customers.
2. Regularly monitor and listen to customer feedback and make improvements based on their recommendations.
3. Use social media to keep in contact with customers regularly.
4. Give your customers something to talk about. Give free samples of your product, coupons, host contests, write entertaining articles and blogs (e.g. The CDC’s “Preparedness 101: Zombie Apocalypse” blog), etc.
5. Always provide excellent customer service. The goal is to create valued and lasting relationships with your customers.
6. Only hire exemplary employees who are team players.
Tags: Blog, Brand Loyalty, Business Research, Cdc, Customer Feedback, Excellent Customer Service, Free Advertising, Free Coupons, Free Samples, Host Contests, Improvements, Lasting Relationships, Media Contact, Mediums, People Express, Preparedness, Product Coupons, Target Market, Word Of Mouth, Zombie Apocalypse
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May 13th, 2011
The daily deal market is about to become considerably more crowded as two giants elbow their way in. It’s hardly surprising that they would be hungering for a piece of the pie in this explosive industry. Until now, the innovator Groupon, (the fastest growing company ever) has dominated the market with Living Social coming in a distant second along with hundreds of copycats trying to grab at the crumbs. Facebook Deals went live on April 25th in five cities while Google Offers recently launched in Portland with three more cities on the way.
Facebook will be playing to their strengths and integrating deals for social events such as wine tastings, concerts, and exercise classes onto its site through its news feeds and also by email. Facebook’s entry into the market will be facilitated through its existing 500 million users, many of whom spend time on the site on a daily basis. Rumor has it that contrary to others in the market, Facebook will be charging an advertising fee rather than taking a 50% cut of the proceeds from each sale.
Google, on the other hand, still reeling from Groupon’s six billion dollar snub, is rolling out its version of what so far, appears to be a Groupon/Living Social clone, sending out a daily email to its database with a deal that can be purchased within a predefined time period. Unlike its competitors, Google will offer tools to help businesses measure and track their return on investment from deals.
Tags: advertising agency west palm beach, Clone, Copycats, Daily Basis, Daily Email, Elbow, Exercise Classes, Explosive Industry, Facebook, Giants, Google, Google Facebook Daily Deals, Innovator, Piece Of The Pie, Predefined Time, Proceeds, Return On Investment, Sending Email, Six Billion, Snub, Time Period, West Palm Beach Advertising Agencies, Wine Tastings
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May 3rd, 2011
Technically, the court’s decision this week ended the NFL lockout. While the NFL licks its wounds and drags its feet, deciding how to proceed, there are unfathomable sums of money on the table, and most agree that the show must go on. The National Football League produces the most revenue of any sports league in the world. Just thinking about the possibility of no football season this year has had a lot of people quite worried. I am not talking about fans worried about how to fill their Sunday afternoons. I’m referring to the reverberations that would be felt through the entire economy.
The television advertising industry is one that will be especially hard hit. These are estimates of advertising revenue at stake for the big football broadcast networks:
- Fox – $975 million
- NBC – $850 million
- CBS – $825 million
- ESPN – $175 million
If this stream of revenue runs dry, it leaves a Sunday vacuum that nothing else can quite fill. The NFL remains an anomaly in a media landscape that is increasingly fragmented because their ratings continue to go up. No other type of programming can capture as many viewers on Sunday.
President Obama chimed in and was quoted as saying, “I’m a big football fan, but I also think that for an industry that’s making $9 billion a year in revenue, they can figure out how to divide it up in a sensible way.”
Tags: 2011 NFL LOCKOUT, Advertising Revenue, Anomaly, Broadcast Networks, Espn, Football Fan, Football Season, Media Landscape, National Football League, Nbc, Nfl Lockout, Obama, Reverberations, Sports League, Stake, Sums Of Money, Sunday Afternoons, Technically, Television Advertising, Vacuum, West Palm Beach Advertising Agencies, Wounds
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April 15th, 2011
You finally opened your own business. Mazal Tov.
Since you are going to have a ton of start up costs, you are going to need to cut corners whenever possible. Before you can even order business cards, put up a sign or create a website, you will need a logo. Why pay a graphic artist when you can save hundred or even thousands of dollars and design it yourself? A logo is a visual representation to aid and promote instant public recognition of a brand. It is used to gain credibility, recognition and visibility – basically, the very foundation upon which all future marketing efforts will be built upon.
Before you make a determination, consider the ramifications and perceptions about your brand that a bad logo can create:
An identity crisis – if your logo is not coordinated and consistent throughout all aspects of your marketing efforts
Unprofessional – if your logo looks great on paper, but horrible on an eight foot sign or a car wrap or if the graphic quality of your logo is not compatible on the web, your business will be perceived as amateurish
Unreliable – if your logo does not have a professional quality about it, people will perceive the same about the quality of work your business provides
Confusing – if you did not take the steps to completely think out your logo, it will start out as something and have to be changed to something else
On the other hand, a good logo will impart stability and reliability.
In closing, one of the first and ultimately, the smartest investments you can make in your business will be a professionally created and designed logo.
Tags: Business Cards, Car Wrap, Company Logo, Credibility, Foot Sign, Full Service Advertising, Future Marketing, Graphic Artist, graphic design company west palm beach, Graphic Quality, Investments, Marketing Efforts, Own Business, Palm Beach Advertising Agency, Perceptions, Professional Quality, Public Recognition, Public Relations Agency, Ramifications, Reliability, Thousands Of Dollars, Tov, Visibility, Visual Representation, West Palm Beach Advertising Agencies
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April 7th, 2011
Maybe you are having trouble paying your mortgage and your home’s curb appeal is not what it used to be? You are not alone. How would you like it if you could have your mortgage magically paid until you get back on your feet and have the exterior of your house painted to boot?
The fairy godmother has arrived in the form of Adzookie, a mobile advertising company out of California that will pay your mortgage for anywhere from three months to a year and paint your house – twice!
First you need to ask just how strong your relationships are with your neighbors because the magical wand is going to turn your house into a domestic billboard. Since launching the promotion on Tuesday, Adzookie has received over 3,000 applications.
Tags: Advertising Company, Adzookie, billboard, Curb Appeal, Fairy Godmother, Having Trouble Paying Your Mortgage, Magical Wand, Mobile Advertising, Neighbors, Relationships, Three Months, West Palm Beach Advertising Agencies
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March 18th, 2011
Facial Recognition Technology
Remember this 1984 Rockwell song?
I always feel like
Somebody’s watching me
And I have no privacy
I always feel like
Somebody’s watchin’ me
Tell me is it just a dream
OK, so maybe not a person watching, but what about a sign? In Japan, marketers have rolled out billboards that capture your image, analyze your features and react intelligently by offering an ad targeted to you based on your approximate age, gender and ethnicity.
They have also installed vending machines that will suggest a beverage based on your age, gender and the weather conditions.
The first ad employing this facial recognition technology was displayed at a bus stop in Hamburg, Germany. The anti-abuse campaign by Amnesty International featured a smiling couple, but when you looked away it turned into a picture of a man hitting a woman.
Here in the US, American Eagle has employed this technology in some of their stores to let children interact with their brand during the shopping experience. It takes a photo of the child, who can then see themselves as they “try on outfits,” interact with animated branded characters, print photos and even swipe their loyalty cards for special offers and prizes- all through the interactive touch-screen displays.
The marketing implications for zooming in on your target as this technology becomes more sophisticated are mind boggling. So you don’t like that ad, frown – and the image will change with another offering. You need a new dress for a party this weekend. All you have to do is pull up the retailer’s website, stand up and virtually “try on” different fashion choices.
Tags: American Eagle, Amnesty International, Approximate Age, Billboards, Bus Stop, Different Fashion, Facial Recognition Technology, Fashion Choices, Hamburg Germany, interactive advertising, interactive marketing, Interactive Touch, Loyalty Cards, Marketers, New Dress, Rockwell, Shopping Experience, Swipe, Target, Touch Screen, Vending Machines, Weather Conditions, West Palm Beach Advertising Agencies
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March 11th, 2011
Marketers Welcome Generation Y
Marketers are salivating as the affluent Generation Y spring breakers descend upon the beaches from Florida in the east to Texas out west. What makes this group so appealing as consumers?
First, their sheer numbers – hundreds of thousands of them come to soak up the sun and fun in bikini land.
Second, this demo is almost exclusively 18-24 and a message can be highly targeted to make a strong impact on them. While this demographic has traditionally been resistant to traditional advertising, marketers have several factors in their favor. The students are on vacation, and when you are on vacation everything slows down and you become more receptive to advertising. Advertisers who manage to get their brand out in front of the spring breakers have the potential to create positive associations with their brand and the fun memories these students will carry with them back to school.
Most of the students who head south for spring break are trendsetters. They bring along their friends and involve them in their purchasing decisions.
Another reason this demo is so attractive to marketers is that they are impulsive. Combine this with the fact that mommy and daddy have lined their pockets with money that they aren’t likely to be taking back with them on the plane, and there will be spending.
Tags: Advertisers, Beaches, Bikini Land, Consumers, Decisions, Demo, Ft. Lauderdale ad agencies, Generation Y, Hundreds Of Thousands, Marketers, Memories, Mommy And Daddy, Money, Pockets, Several Factors, Sheer Numbers, Spring Break, Spring Breakers, Sun And Fun, Traditional Advertising, West Palm Beach Advertising Agencies, Y Spring
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March 4th, 2011
Even if the commercial is super sexy, has the hottest stars, or the cutest animals
Even if the commercial was the subject of office gossip for days before the Super Bowl and continues to get considerable hype in the media and be searched on the Web for days after
Even if the Super Bowl is the only TV program where you don’t rush to the bathroom or flip the channel during commercial breaks
Even if the spot was linked to several social media sites and was liked and retweeted by the masses…
Even if 50% of the 111 million people watching the Super Bowl are tuning in just for the commercials
Even if…
Will one thirty second commercial during the Super Bowl actually compel you to go out and buy a can of Coca Cola?
That is the three million dollar question.
For $100,000 per second is it worth it? Wouldn’t it be wiser to shoot for frequency with 30 prime time spots for the same amount?
Maybe companies advertising for the first time have more to gain? GoDaddy.com was virtually unknown prior to their first Super Bowl commercial in 2005, maintaining a flat 16% market share. Literally overnight, their share climbed to 25%. The following January it went from 25% to 32%, currently holding steady around 50%. Even though their commercials are notably sexy and controversial, you might be compelled to log on to their Website to watch the more risqué version. At the same time you will also receive special offers and might be tempted to register your domain.
On the other hand, the Mars Corporation must sell 6,329,406 Snicker bars to recoup their costs.
Bridgestone needs to sell 298,656 tires.
What if you spend all that money and everyone hates your commercial or takes offense to it and you are forced to pull it off the air?
What if the publicity you receive is when the commercial is voted “Worst Ad” of the Super Bowl?
Would that be worth $3 million dollars?
Tags: Bridgestone, Coca Cola, Commercial Breaks, Cutest Animals, Dollar Question, fort lauderdale advertising agency, Hottest Stars, Hype, Market Share, miami advertising agency, Million Dollars, Office Gossip, Prime Time, Publicity, Snicker Bars, Special Offers, st. louis advertising agency, Super Bowl, Super Bowl Commercials, Super Sexy, T Rush, Tires, Tv Program, west palm beach advertising agency
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March 1st, 2011
All News is Good News
February 25, 2011 – Strategic Marketing, Inc. was hired by Appearance Implants and Laser Dentistry of Jupiter to develop a broadcast and cable television campaign to promote their practice.
“Hiring an experienced advertising agency is advantageous for a company that wants to realize the most benefit from their advertising budget and a good agency will be able to deliver highly targeted results to help their clients succeed,” says Terry Murphy, President of Strategic Marketing.
February 18, 2011 – Strategic Marketing, Inc. was hired by Stanley Steemer of Baton Rouge, Louisiana to execute a marketing campaign that incorporates direct marketing and television advertising.
For several years, Strategic Marketing has been handling the advertising for Stanley Steemer in South Florida. “We are thrilled to be given the opportunity to expand into new markets for this client,” says Terry Murphy, president of Strategic Marketing.
February 11, 2011 – Strategic Marketing, Inc. was hired by Under the Sun Promotions to develop a radio campaign to promote the 2011 Palm Beach Marine Flea Market and Seafood Festival.
Firmly rooted in the community for over 18 years, Strategic Marketing has worked closely with all the major media outlets in the South Florida market. “These relationships prove to be highly beneficial for our clients, enabling them to realize the most benefit from their advertising dollars,” says Terry Murphy, President of Strategic Marketing.
February 5, 2011 – Strategic Marketing, Inc. was hired to develop and launch the next phase of Rosner’s one-hundred year anniversary marketing campaign.
“Not many family owned companies can brag about being in business for a century,” claims Terry Murphy, President of Strategic Marketing. “We have developed a creative campaign that tells the story of how personalized friendly service and great prices and selection have made Rosner’s Appliance Store a fantastic success for one hundred years.”
Tags: Advertising Agency, Appliance Store, Baton Rouge Louisiana, Broadcast And Cable, Cable Television, Direct Marketing, Laser Dentistry, Marine Flea Market, Marketing Campaign, Marketing News, One Hundred Years, Palm Beach Marine, Radio Campaign, Rosner, Seafood Festival, South Florida Market, Stanley Steemer, Strategic Marketing Inc, Strategic Marketing west palm beach reviews, Sun Promotions, Television Advertising, Television Campaign
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